About us

We want to empower companies involved in maritime business to achieve more by unlocking their digital potential.

Norway is a small country, and most companies have very little bureaucracy and hierarchies. We have a well-functional maritime cluster of companies providing various services to the global maritime industry.
That makes Norway an excellent place for developing a game-changing software for people involved in maritime business.

Maritime Optima AS was founded in April 2018 by Kristin Omholt-Jensen and her sons after mapping software in use and interviewing people working in the industry.
When Pål-Robert Engnæs embarked as the CTO and investor in April 2020 the company came into operation.

We are developing the software based on user feedback.
We launched a test/beta version of ShipAtlas in September 2020.
The first ShipAtlas MVP was launched in January 2021.
We launched ShipIntel MVP with 2 modules in October 2022.
We launched the ShipIntel AI software in April 2023.

Today we are 17 employees plus some students and part time workers, and the company is funded by the founders themselves, the employees and shipping investors.
The company is also supported by the Norwegian Research Council and Innovation Norway.

Our values:
Work hard with focus and ambition, both for your own personal growth and for the betterment of the company.
Stay creative and maintain a positive outlook, even in challenging situations in order to find the best solutions possible.
Remember to always strive for solutions instead of focusing on complaints.
Be honest and don't hesitate to share your opinions.

We are team Maritime Optima

We care about the ocean and want to contribute to maintaining and restoring the ocean's health.

We listen and discuss so we better understand how we can empower people working in the maritime industry to achieve more and unlock their digital potential.

We care about each other and aim to build a great team where everyone matters, thrives, develops their skills, and expands their knowledge.

Because great teams are inspired and committed to find the best solutions for the customers, the company, the people working here, and the environment.

Our vision, mission and strategy

We empower people involved in maritime business to achieve more and unlock their digital potential by providing intelligent and easy-to-use software based on data, industry knowledge, machine learning and AI technologies.

We develop products based on a user-driven strategy: Develop and frequently launch and then improve the products based on feedback from users and customers.

Try it, like it and share it with friends and peers.

Our history

Phase 1
0 users

KOJ Invest AS founded the company in April 2018 under the name of Safe Sea Way AS.

In May we were awarded the Copernicus prize by the Norwegian Space Agency.

We started interviewing people working in the maritime industry and mapped the softwares they were using.

In June 2019, we decided to go forward with the company, and KOJ Invest AS and Preng AS signed up for NOK 7,5 million and we started recruiting a team. During 2019 several companies signed up to join our R&D project.

Logo, name and product trademark were registered. We were invited to join the Microsoft Start-up program, and we signed an agreement with BunkerEx.

In April 2020 we had a preliminary roadmap ready, and Pål Robert embarked as our CTO. KOJ Invest, Preng AS, Cache Invest AS and Krysse AS, signed up for NOK 17 million. The Covid pandemic and lock downs forecasted stormy waters ahead.

In September we launched a beta version for web, Android and iPhones, with access to only 3 AIS satellites. During the autumn we launched new features and made frequent improvements in the product.

2 500 users
10 000 users
15 000 users

In January 2021 we officially launched a MVP product on web and for iPhones and Android. We had become a team of 7 people.

We signed an agreement with Orbcomm, and got access to more AIS satellites and terrestrial senders.

In April 2021 we launched our student awards program in cooperation with the Norwegian University of Science and Technology.

In May the first Master student project was completed; "Vessel Destination Forecasting Based on Historical AIS Data".

During 2021 we spent time and knowledge in data wrangling; cleaning and unifying messy and complex data sets for easy access and analysis. We frequently launched new content and product upgrades based on user feedback.

During the summer of 2021 we re-launched the web product based on user feedback, and we launched a Microsoft Teams app.

In December 2021 we signed a contract with Spire to secure an even better global AIS coverage. Internal investors, employees og new external shipping investors signed up for NOK 15 mill.

In January we divided the first product in two new products; ShipAtlas and "Maritime Optima Pro".

30 000 users
60 000 users
140 000 users

In July 2022 we changed name of the Pro product to ShipIntel and launched 2 new mobile apps for ShipAtlas and ShipIntel.

We released a new sea route engine able to route from any of the vessels AIS position to any port in seconds, also from your mobile.

In October we officially launched the ShipIntel MVP on web with 5 modules. We also launched a new design on web for ShipAtlas.

In December 2022 we launched the ShipAtlas Premium subscription plan and a new module in ShipIntel.

We moved into new offices in Vika in January.

We launched the Position List as a new module in ShipIntel in February.

By end of February paying users in ShipAtlas have increased with more than 30 % since the beginning of the year, and paying users in ShipIntel has increased with more than 50 %.

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